welcome to popins
AS A FASHION INSIDER TURNED PROBLEM-SOLVER, I SET OUT TO MAKE TRAVEL AND STORAGE FOR YOUR SHOES EFFORTLESS — AND INFINITELY MORE STYLISH. AFTER YEARS OF PERFECTING MY CRAFT, I’M PROUD TO INTRODUCE THE PRODUCT YOU NEVER KNEW YOU NEEDED: A SLEEK, MODERN TAKE ON THE CLASSIC SHOE TREE.
READY TO TRAVEL SMARTER AND STORE BETTER?
I’VE GOT YOU, AND YOUR SHOES, COVERED.
Meet Popins
The little luxury your shoes deserve.
Lightweight, reusable, and ready for anything — Popins keep your favorite shoes safe from getting crushed, creased, or squished, whether you’re packing for a trip or storing them at home. Stylishly designed, TSA-proof, and made to last — because your shoes deserve nothing less.
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The Coco
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Why Popins
Because smart design makes all the difference.
Lightweight by design
Protects without adding extra weight — perfect for travel.
Reusable and built to last
Designed to last through countless trips and closet reorgs.
Thoughtfully designed for real life
A minimalist shape that blends into your world, while keeping your shoes in perfect form.
Created by a stylist, made for shoe lovers.
Born from years of industry experience — and a real love for beautiful shoes.
Designed for Your Shoes
Lightweight, durable, and designed with intention, Popins are sleek, minimal shoe trees that help your favorite shoes maintain their perfect shape — whether you're traveling or storing them at home. Simply slip them into any pair, from sneakers to designer heels, to prevent creases, dents, and deformation without adding extra weight.
Crafted with a sleek, functional design, Popins fit most women’s shoe styles (sizes 6–10, EU 36–41).
Note: Fit may vary for certain styles, such as select Louboutin heels. Shoes shown for styling purposes only. No affiliation with third-party brands.
An effortless essential for those who believe beautiful shoes deserve beautiful care.
FREE SHIPPING on all orders $25 — automatically applied at checkout.
Feedback That Fits
"I travel frequently and have always struggled with keeping my shoes intact. Popins have made packing so much easier and my shoes look brand new every time."
– Sara M., Frequent Flyer
"I love how Popins keep my closet looking clean and my shoes in perfect shape. They’re a must for any organized shoe lover!"
–Alicia B., Organized Shoe Lover
"As a stylist, I’ve tried everything to protect shoes on the go. Popins are lightweight, easy to use, and actually work! They've totally changed how I pack for shoots."
– Larissa R., Fashion Stylist
"Popins are a game-changer! My shoes stay in perfect shape during travel, and I don’t have to worry about them getting crushed in my suitcase anymore."
– Kristen C., Fashion Enthusiast
Before & After
Without Popins
With Popins
The Popins Story
As a celebrity stylist and DJ, I spent a decade mastering the art of packing and protecting garments, especially shoes. Despite my best efforts, shoes always ended up squished or misshapen during travel. That’s when the idea for Popins was born—lightweight, sleek, and designed to preserve the shape of your favorite footwear. Popins combines my passion for quality and fashion, helping you care for the shoes you love, wherever life takes you.