After a decade styling celebrities and living out of suitcases, I was over seeing my favorite shoes show up squished. From LA red carpets to European DJ sets, I needed a way to keep my footwear looking timeless—no matter where I landed.

So I created Popins: sleek, modern shoe trees that slip into your shoes and help them hold their shape—whether they’re in your carry-on, closet, or gym bag.

As a stylist, DJ, and longtime world traveler, I’ve packed it all. I’ve also seen the heartbreak of a perfectly packed pair showing up creased or crushed. Popins were my solution, born out of necessity and elevated by years of behind-the-scenes know-how.

Today, they’re stylist-approved, suitcase-ready, and made to protect the shoes you love. Wherever you're headed, Popins helps you arrive in style.